6 Actionable Writing Tips to Improve Online Marketing Strategy
The success of an online marketing strategy is hugely dependent on the content used in it. The quality of blogs, articles and social media posts etc. determine whether the audience takes a liking to what they are being shown or turn it down. Hence, there are certain actionable writing tips that can be immensely helpful to improve one’s online marketing strategy, in order to achieve desirable results.
Plan, Draft and Edit
You write for your reader. Hence, even before you get started, you need to identify your audience well. Once that has been done, you must spend at least 50 percent of your time planning a business document, the document having all the details as to how you plan to proceed with things. Next comes drafting the document, which should not take more than 20 percent of your total time finally followed by editing, which will consume the remaining 30 percent of your time. This is how things must be done. If you feel you are good at doing this, then waste no time in doing it. If you feel you are not, then you must not think twice and hire the best content writers for the job.
Shorter Paragraphs Work Better
The best way to make content work online is by keeping paragraphs not longer than seven lines. Headings help organize the content and using bullets to highlight important points makes it easy for the readers to scan the content. Also, you must never start your sentences with words such as “There Is” or “There Are”. Always cut to the chase. This is one of the best content writing tips to improve online marketing. You must write and publish what the reader is most comfortable reading and not have your own say in it.
Avoid Jargons, Exclusionary Words and One-Sentence Paragraphs
People working in the same organizations parrot each other with phrases all the time. These must never be used in the content that becomes part of your online marketing strategy. Your colleagues may understand them, your readers will not. It will leave them confused and they will be put off. Neutral job titles will work better than gender specific ones. An example of this will be Chairperson, not Chairman or Chairwoman. Moreover, it is important to own your work rather than using phrases like “I Suggest” and “I Wonder”. Rather say “I Recommend”.
Active Voice Is Better Than Passive
Always write in the form of “I did this” instead of writing like “This was done by me”. “I love this dog” sounds far better than “This dog is loved by me”. The benefit of using active voice over passive voice is that you create a faster-moving narrative. This makes for easier writing and more engaging reading. This is exactly what you want in your online marketing strategy as well. Additionally, usage of active voice cleans up the sentence. It helps prevent grammatical mistakes. Sentences written in active voice have energy and directness. It has a very strong impact. Active voice ensures that the reader keeps on reading without halting anywhere. This is again one of the most useful content writing tips to improve online marketing.
Correct Punctuation is foremost important
Read this. A woman without her man is nothing. A woman: without her, man is nothing. See what a colon or comma does to a sentence. It changes the meaning completely. The first sentence emphasizes that a woman needs a man to have an identity in society. The same sentence written using punctuation reverses its meaning. Hence when you write content that will be part of your online marketing strategy, you need to be utmost careful about the meaning you are trying to convey and use the right punctuation at all the right places. Not doing this will weaken the impact of your content and not bring you desirable results. For this, you may want to hire the best content writers.
Find an Editor
An editor is an editor. He can do what a writer can fail at, that is identifying the smallest of mistakes in the content structure and fixing them to make the entire thing more readable. The job of the editor is to critique the work done by the editor and in the process help write even better. If you want your content to work with your target audience, it is highly recommended that you find someone good at editing your stuff so that it actually has a very strong impact on your reader base.